83. Overseas experience shows that
during economic restructuring, cultural and creative
industries can propel the economy to a new level. In
the United Kingdom, for example, this economic sector
achieved average annual growth of 8% from 1997 to 2001,
far exceeding the overall economic growth rate, after
its government adopted a policy to promote creative
industries. In the same period, the number of people
employed by creative industries grew by an average annual
rate of 3%, compared with the overall figure of 1% .
While developing creative industries will require creative
talent, it will also create employment opportunities
for people with various technical skills, particularly
as avenues for creative young people to prove their
worth.
84. In the Asia-Pacific region, with over 2 billion
people, Hong Kong is well positioned to develop cultural
and creative industries: we have a highly open and free
society, where information, capital, talent and goods
can move freely. We have the rule of law, providing
effective protection for intellectual property. We are
a pluralistic and inclusive society, a confluence of
Eastern and Western cultures, and a cultural cradle
for overseas Chinese. We have a rich variety of cultural
activities and life-styles conducive to inspiring creativity.
We stand to benefit from the many opportunities now
arising in the Mainland following its own promotion
of cultural industries in recent years. We have people
who have always been good at learning, skilful at adaptation
and strong on creating things. Yet, there are apparent
limiting factors in some key areas, such as cultivating
creative talent, fostering creativity, commercialising
creative ideas and financing the establishment of creative
industries, which have held back the full development
of cultural and creative industries in Hong Kong. At
present, cultural and creative industries account for
only about 4% of our GDP, compared with 8% in the United
Kingdom. Obviously, there is still scope for growth.
85. In my two previous Policy Addresses, I mentioned
the need to promote the development of creative industries
– that is, industries in which creativity is the
principal means for adding value. Creative industries
in Hong Kong encompass 11 categories: design, architecture,
advertising, publishing, music, film, computer software,
digital entertainment, performing arts, broadcasting,
and antiques and art dealing. Some fall under our core
industries, such as tourism. Creative industries can
be extended to cover areas such as community building
and the creation of an urban image. In this new competitive
era of globalisation, adding value to products and services
through design, packaging, image building and advertising
serves to consolidate and realise the intangible values
of culture. For this reason, I consider that the term
"cultural and creative industries" should
replace "creative industries". This new term
is a clearer expression of our direction.
86. To promote new development in this area, we have
adopted some policy measures and gained some experience
over the past two years. For example, we have set up
a Digital Media Centre and the Cyberport iResource Centre
and we will establish an incubator to facilitate creation
of television games. We have not only set up a Design
Centre, but also launched a $250 million DesignSmart
Initiative to develop a service centre that will provide
a focal point for high value-added design activities.
We have secured access to the Mainland market for our
film industry under CEPA and will strengthen the function
and application of existing funds supporting the film
industry. We have also helped organise a number of activities
to promote local films. In March this year, we will
premiere a world-class event, Entertainment Expo Hong
Kong. This new mega-event will combine the Hong Kong
International Film Festival, the Hong Kong International
Film and TV Market, the Hong Kong Film Awards Presentation
Ceremony and the Digital Entertainment Leadership Forum.
87. Our aim is to consolidate our core industries, foster
a favourable social environment to nurture and attract
versatile people with multi-skills, promote the development
of cultural and creative industries, facilitate the
transition to a knowledge-based economy, sustain prosperity
and enhance our quality of life.
88. Enhancing appreciation of culture is not only a
target to be pursued by Hong Kong people, it is also
a pre-condition for developing our cultural and creative
industries. We endorse the Culture and Heritage Commission's
earlier recommendation on the cultural positioning of
Hong Kong and the principles and strategies for cultural
development. These include people-oriented development,
respect for freedom of expression, protection of intellectual
property, a community-driven approach supported by government,
and holistic development. We can make good use of our
advantage as a confluence of Eastern and Western cultures
and leverage on our connections with the Mainland to
create an environment conducive to the vibrant development
of culture and arts. Various measures recommended by
the Commission are being implemented. We will explore
new ways of putting facilities such as libraries and
museums to even greater effect.
89. One of our important tasks is to step up the promotion
of cultural and creative industries. We will establish,
as soon as possible, a consultative framework for cultural
and creative industries, so that relevant representatives
from these industries including outstanding personalities
from outside Hong Kong can participate. We will work
together to study the vision for development, direction,
and organisational structure to see how we may deploy
our advantages, consolidate resources and pursue key
areas. An example is our film industry. It possesses
advantages and enjoys huge market potential. But it
now faces some problems. We need to devise appropriate
measures to promote its further development. |